I hate it when someone says that. I means that they are taking no thought to the process that they are doing and are throwing down crap in the attempt to be done and have all the glory. I usually means that the post people are being over worked and having to fix the ill-conceived plans of unfortunate direction. Not everything can be fixed in post. But with some though, some story boarding, and some actual time with what post people have to go through, you can create a look that is genuine and not a repair job. This usually means you create your own rules to what your look and feel is going to be. Sit back and let Eric Escobar tell you how it’s done.
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